Using a 4k upgrade to underpin one of the most compelling TV offers in Europe Bamboo TV
POST almost doubled its customer acquisition
POST beaten its revenue target
POST confimred its leadership on innovation on its market
‘‘ Our biggest challenge is to meet huge the expectations of our customers… [Luxembourg] is a very demanding market with lots of inter- national customers ’’
What was the problem
Post’s Telecom business is a core engine of growth for the overall business but the fixed and mobile market are increasingly under more competitive pressure. Post planned to fundamentally improve the TV offer to help support customer acquisition and revenue targets in the Telco business unit for both TV and also the broadband area. With an increasingly international and sophisticated customer base, Post needed to significantly extend the TV service to gain customer attention and traction.
What was the solution
Netgem is the TV solution provider for Post, bringing the most advanced STB and TV software products. Netgem needed to support a roadmap of software and hardware which supported 4k and Multiscreen. At the same time,
a number of new compelling features were needed to be brought to market including TV Multiscreen out of home (on mobile and tablets). Post’s TV service – Bamboo – also included the most comprehensive on-demand features in Europe including unlimited channel recording and 1000 hours of recorded space with replay of up to 7 days across 60 channels, start over, and catch-up on all devices.
What was the outcome
Bamboo TV from Post has been a resounding success and has beaten its acquisition and revenue targets. Customer acquisition volumes almost doubled since launch compared with the previous TV offer on a like for like basis. “Our biggest challenge is to meet huge the expectations of our customers… [Luxembourg] is a very demanding market with lots of international customers”, BobLamboray, PostLuxembourg. Bamboo TV has raised the bar for TV beyond the competition in Luxem- bourg and it compares well with the most advanced services in Europe.